We have had the pleasure and good fortune to be able to participate in the Direct Trade Mission to Australia and New Zealand organised by the Instituto de Fomento de la Región de Murcia, and co-financed by the European Regional Development Fund (ERDF) and the Instituto de Fomento de la Región de Murcia.
During the various meetings, we have had the opportunity to learn more about the potential of the protected agriculture market in Australia and New Zealand, as well as to initiate first contacts with potential partners and customers in the region.
Two professional markets, with limited access to the agricultural technology ecosystem found in countries such as Spain and the Netherlands, which allows them to position themselves as targets for the commercial development of agricultural technology companies.
We were also able to visit the Fieldays exhibition in New Zealand, and to see the potential of exhibiting there in future editions.
Undoubtedly, a very interesting trip that allows us to take The Grower brand to more countries, thus extending our activity in the 5 continents.